Escola Superior de Conservació i Restauració de Bés Culturals de Catalunya
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Visitors’ preferences for preserving the attributes of a world heritage site

Contributor(s): COSTA PINTO, Lígia M | LOURENÇO-GOMES, Lina | REBELO, João FMaterial type: ArticleArticleDescription: 4 pISBN: 1296-2074Subject(s): Cultural economics | Cultural heritage management | Discrete choice experiments | Douro landscape | Non-market valuation In: Journal of Cultural Heritage 3 15 1, 64-67Abstract: UNESCO world cultural heritage sites, in particular landscapes, impose several land use restrictions and consequently impact the welfare of various stakeholders. As the preservation of the denomination implies costs, it is of utmost importance to identify and value stakeholders’ preferences. This paper applies discrete choice experiments to the Alto Douro Wine Region, classified by UNESCO as world heritage site. The results suggest a clear hierarchy of attributes. In addition, the introduction of both socioeconomic variables and interaction terms provides useful insights on systematic heterogeneity of preferences with interesting directions for heritage safeguarding.
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Article de revista Article de revista Biblioteca de l' Escola Superior Conservació i Restauració de Bens Culturals de Catalunya
Journal of Cultural Heritage 3 (Browse shelf(Opens below)) Available Art-452

UNESCO world cultural heritage sites, in particular landscapes, impose several land use restrictions and consequently impact the welfare of various stakeholders. As the preservation of the denomination implies costs, it is of utmost importance to identify and value stakeholders’ preferences. This paper applies discrete choice experiments to the Alto Douro Wine Region, classified by UNESCO as world heritage site. The results suggest a clear hierarchy of attributes. In addition, the introduction of both socioeconomic variables and interaction terms provides useful insights on systematic heterogeneity of preferences with interesting directions for heritage safeguarding.

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